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PRIVACY POLICY

Last updated November 20, 2025

AT A GLANCE

At FarmAfield, we respect your privacy. We use your data to run our services, process your orders, and improve our site and mobile application. We do not sell your personal information. You have rights regarding your data, including accessing it, correcting it, or requesting its deletion.

FarmAfield (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website http://www.farmafield.com and our mobile application, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this Privacy Policy carefully. IF YOU DO NOT AGREE WITH THE TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT ACCESS THE SITE.

WHO THIS APPLIES TO & REGIONAL RIGHTS

This Privacy Policy applies to all users of our Site and services. Depending on where you live, you may have specific rights regarding your personal information.

  • United States Residents: We comply with applicable federal and state laws. Residents of states like California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), and others have specific rights described in the "Your Rights" section below.
  • EU/EEA/UK Residents: If you are located in the European Economic Area (EEA) or the United Kingdom (UK), you have rights under the General Data Protection Regulation (GDPR) and UK GDPR. We process your data based on legal grounds such as contract performance (to fulfill orders), legitimate interests (for analytics and security), and consent (for marketing).

COLLECTION OF YOUR INFORMATION

We may collect information about you in a variety of ways.

Category Examples Source Purpose Required/Optional
Contact Information Name, email address, shipping address, telephone number. You Account creation, order fulfillment, support. Required for account/orders.
Usage Data IP address, browser type, operating system, access times, pages viewed. Automatic Security, analytics, improving the Site. Automatic.
Payment Data Partial payment details (e.g., last 4 digits), payment tokens. Payment Processor Billing, fraud prevention. Required for purchases.
Mobile Device Data Device ID, model, manufacturer, location (if granted). Automatic App functionality, analytics. Automatic.
Interactions Likes, replies, posts (if applicable). You Community features. Optional.

We do not collect sensitive personal data (such as health data, biometric data, or precise geolocation) unless strictly necessary and with your explicit consent.

USE OF YOUR INFORMATION

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site or our mobile application to:

To Provide the Services * Create and manage your account. * Fulfill and manage purchases, orders, payments, and other transactions. * Process payments and refunds. * Enable user-to-user communications.

To Communicate with You * Email or text (SMS) you regarding your account, order, or security updates. * Respond to product and customer service requests. * Notify you of updates to the Site and our mobile application. * Request feedback.

For Analytics and Improvement * Compile anonymous statistical data and analysis for use internally or with third parties. * Increase the efficiency and operation of the Site and our mobile application. * Monitor and analyze usage and trends to improve your experience. * Prevent fraudulent transactions, monitor against theft, and protect against criminal activity.

For Marketing and Advertising * Deliver targeted advertising, coupons, newsletters, and promotions (with your consent where required). * Offer new products, services, mobile applications, and/or recommendations to you.

DISCLOSURE OF YOUR INFORMATION

We may share information we have collected about you in certain situations.

Service Providers and Processors

We share your information with third-party service providers who perform services for us or on our behalf, such as: * Payment Processing: (e.g., Stripe, Checkbook) * Identity Verification: (e.g., for KYC/AML compliance) * Agricultural Partners: (e.g., producers or ranchers who manage the livestock you invest in) * Data Analysis: (e.g., Google Analytics) * Email Delivery * Hosting Services * Customer Service

These service providers are contractually obligated to use your information only as necessary to provide the services to us and are restricted from using it for their own purposes.

Third Parties (Sale/Sharing)

We do not sell your personal information for monetary consideration. However, we may share data with third-party partners for marketing purposes or use tracking technologies that may be considered "sharing" or "selling" under certain state laws (like California's CCPA). You have the right to opt-out of this sharing (see "Your Rights" below).

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

Business Transfers

If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your information to the successor entity.

TRACKING TECHNOLOGIES

Cookies and Web Beacons

We use cookies, web beacons, tracking pixels, and other tracking technologies on the Site and our mobile application to help customize the Site and improve your experience. When you first visit our Site, we may present a banner allowing you to manage your cookie preferences.

Website Analytics

We may partner with selected third-party vendors, such as Google Analytics, to allow tracking technologies and remarketing services on the Site.

Do Not Track / Global Privacy Control

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature. Additionally, some browsers transmit "Global Privacy Control" (GPC) signals. We endeavor to recognize and honor GPC signals as a valid request to opt-out of the sale/sharing of personal information where required by applicable law.

DATA RETENTION

We retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. * Account Data: Retained as long as your account is active. * Transaction Records: Retained for a period necessary to comply with tax and legal obligations (e.g., 7 years). * Marketing Data: Retained until you opt-out or after a period of inactivity.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

YOUR RIGHTS

Depending on your location, you may have the following rights regarding your personal data:

  • Right to Access: Request a copy of the personal data we hold about you.
  • Right to Correction: Request that we correct inaccurate or incomplete data.
  • Right to Deletion: Request that we delete your personal data (subject to certain exceptions like legal obligations).
  • Right to Restrict Processing: Ask us to restrict the processing of your data.
  • Right to Data Portability: Request a copy of your data in a structured, machine-readable format.
  • Right to Opt-Out: Opt-out of the sale or sharing of your personal information for targeted advertising, or opt-out of marketing communications (email/SMS).

How to Exercise Your Rights: To exercise these rights, please contact us at team@farmafield.com or through your account settings. We may need to verify your identity before processing your request. If we deny your request, we will explain why, and you may have the right to appeal our decision.

SECURITY OF YOUR INFORMATION

We use administrative, technical, and physical security measures to help protect your personal information. These measures include: * Encryption of data in transit (HTTPS/TLS). * Access controls and role-based permissions for our systems. * Regular security monitoring.

While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. In the event of a data breach, we will notify affected users and relevant authorities as required by law.

POLICY FOR CHILDREN

Our services are generally intended for users who are at least 18 years old. We do not knowingly solicit information from or market to children under the age of 13. If you become aware of any data we have collected from children under age 13, please contact us using the contact information provided below. If we learn that we have collected personal information from a child under age 13 without verification of parental consent, we will delete that information as quickly as possible.

CHANGES TO THIS POLICY

We reserve the right to make changes to this Privacy Policy at any time. We will alert you about any changes by updating the “Last updated” date of this Privacy Policy. For material changes to how we treat your personal information, we will provide more prominent notice (such as a banner on the site or email notification). You are encouraged to periodically review this Privacy Policy to stay informed of updates.

CONTACT US

If you have questions or comments about this Privacy Policy, please contact us at:

FarmAField, Inc. 2125 Transformation Dr Suite 1000 Lincoln, NE 68508 Email: team@farmafield.com